Just pick a Meta ad account, a period and a metric. AI analyzes which traits of your creatives affect performance and summarizes performance drivers and ideas for your next creatives in one report.
Starter and Standard analyze Meta ad accounts. Other channels, client-specific report customization and white-labeling are supported in Enterprise.
Downloading data, building tables, capturing creatives one by one and pasting them in — WIVer does it for you. Pick an account and a period, and your creative analysis report is ready within 10 minutes. You can also analyze selected campaigns on their own.
Account Brand A
Period Last 30 days Metric ROAS
Report within 10 minutes
This report does more than list metrics for each creative. WIVer extracts traits from every single creative — people, copy, how the offer is shown, color and composition, a video's opening — and analyzes which traits lift performance and which only burn budget. That makes it clear what direction to take with your next creative.
AI points out why the winners won and suggests ideas for your next copy, images and videos. Share the finished report with your team or client with a single link.
All three top creatives show a product close-up in the first 3 seconds. We recommend the same opening for your next video.
Price-led copy gets plenty of clicks but converts poorly. Try copy that leads with the benefit.
These steps start once the report screen is open. The screens are simplified versions of the app. You choose just three things — account, period and metric — and WIVer handles the rest.
In New report, search for and select an ad account, then choose a period (last 7, 14, 30 or 90 days) and a metric (ROAS, CPC or CPP). For accounts with many ads, narrow the scope with Select campaigns. Press Make report to use one report from your allowance and start generating it. Your own Facebook account needs to be connected.
When the report is ready, we let you know in the app and on Slack — about the time it takes to finish a coffee. Press View in My reports. The title shows the account, period and metric, so you won't mix it up with earlier reports.
| Report | Status | Created on | |
|---|---|---|---|
| Brand A store · last 30 days · ROAS | Creating | Today | |
| Brand A store · last 30 days · ROAS · 3 campaigns | Done | Sep 15 | View · Share · Delete |
| Brand B app · last 90 days · CPP | Done | Sep 2 | View · Share · Delete |
You read the report in the app like a document. It goes in order: a key summary, a performance table by creative, what high- and low-performing creatives each have in common, and ideas for your next creatives. Create a link under Share and copy it to get an address anyone can open without logging in; access closes when the link expires or you stop sharing.
An excerpt from a sample built on a fictional apparel brand's data. The full report, with the performance table by creative and image and video ideas, is at the link below.
Creatives that added a discount line to on-model photos performed best
The 14-day Starter free trial includes 2 reports. Connect your account and your first report arrives within 10 minutes.
Start for free